Funnels can be made complex … really made complex, so complex that most people give up prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Zaxaa Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right? Zaxaa Samcart
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.Zaxaa Samcart
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Zaxaa Samcart
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or attain their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Zaxaa Samcart
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But make certain you sign up, since I have huge prepare for funnel contractors in the works soon!Zaxaa Samcart
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some tips:
1.Never lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Zaxaa Samcart
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond… Customers are skeptical. Social evidence is the very best psychological weapon we have to convince people.
There is a lot information out there that it is extremely tough to understand which to trust.
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Zaxaa Samcart
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it means they’re almost all set to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to request their cash and take it!Zaxaa Samcart
Here’s where your checkout type can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
