Funnels can be made complex … actually complicated, so complicated that the majority of people quit before they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Www.samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right? Www.samcart
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Www.samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Www.samcart
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout several pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Www.samcart
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … However ensure you sign up, since I have big plans for funnel builders in the works soon!Www.samcart
This simple (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Www.samcart
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Customers are hesitant. Social evidence is the very best mental weapon we need to encourage individuals.
There is so much details out there that it is exceptionally difficult to know which to trust.
Social evidence provides us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Www.samcart
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day money back 110% cash back warranty.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need in fact to request for their cash and take it!Www.samcart
Here’s where your checkout kind is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!