Funnels can be complicated … actually made complex, so complex that many people give up before they release their very first real project. What if you could streamline this and put a sales funnel on a single page?Writing Taglines That Sell Online Courses
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Writing Taglines That Sell Online Courses
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Writing Taglines That Sell Online Courses
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Writing Taglines That Sell Online Courses
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Writing Taglines That Sell Online Courses
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … However ensure you register, since I have huge plans for funnel home builders in the works soon!Writing Taglines That Sell Online Courses
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Writing Taglines That Sell Online Courses
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Customers are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally difficult to understand which to trust.
Social proof provides us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Writing Taglines That Sell Online Courses
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically ready to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for warranties:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You need in fact to request for their cash and take it!Writing Taglines That Sell Online Courses
Here’s where your checkout type is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!