Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? Woocomerce With Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right? Woocomerce With Samcart
Well, it absolutely caught on because Samcart has the ability to charge very high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Woocomerce With Samcart
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Woocomerce With Samcart
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or accomplish their preferred condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Woocomerce With Samcart
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But make sure you sign up, because I have huge plans for funnel contractors in the works soon!Woocomerce With Samcart
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Woocomerce With Samcart
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond… Customers are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot info out there that it is exceptionally challenging to understand which to trust.
Social proof provides us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.Woocomerce With Samcart
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for service warranties:
30+ day cash back 110% refund assurance.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require really to request for their money and take it!Woocomerce With Samcart
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!