Funnels can be made complex … actually made complex, so complex that many people quit before they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Wishlist Member And Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right? Wishlist Member And Samcart
Well, it definitely caught on since Samcart is able to charge very high prices for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Wishlist Member And Samcart
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Wishlist Member And Samcart
A typical method to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these steps across multiple pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Wishlist Member And Samcart
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But ensure you sign up, because I have big prepare for funnel contractors in the works soon!Wishlist Member And Samcart
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Wishlist Member And Samcart
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the very best mental weapon we need to encourage people.
There is a lot details out there that it is exceptionally tough to know which to trust.
Social evidence offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Wishlist Member And Samcart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for service warranties:
30+ day money back 110% refund assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require really to request for their cash and take it!Wishlist Member And Samcart
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!