Funnels can be made complex … truly complicated, so complex that most people give up prior to they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Will Samcart Help My Small Craft Biz
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Will Samcart Help My Small Craft Biz
Well, it certainly caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Will Samcart Help My Small Craft Biz
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Will Samcart Help My Small Craft Biz
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their pain or attain their wanted condition
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout several pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Will Samcart Help My Small Craft Biz
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … But make sure you sign up, since I have huge prepare for funnel contractors in the works quickly!Will Samcart Help My Small Craft Biz
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Will Samcart Help My Small Craft Biz
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is incredibly challenging to know which to trust.
Social proof provides us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Will Samcart Help My Small Craft Biz
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You require really to ask for their money and take it!Will Samcart Help My Small Craft Biz
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!