Funnels can be made complex … truly complicated, so complicated that the majority of people quit before they release their first real project. What if you could streamline this and put a sales funnel on a single page? Why Use Teachable And Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right? Why Use Teachable And Samcart
Well, it definitely caught on since Samcart has the ability to charge very high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Why Use Teachable And Samcart
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Why Use Teachable And Samcart
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout several pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Why Use Teachable And Samcart
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … However ensure you register, due to the fact that I have huge prepare for funnel builders in the works soon!Why Use Teachable And Samcart
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Why Use Teachable And Samcart
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best psychological weapon we need to persuade individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.
Social proof gives us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Why Use Teachable And Samcart
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day money back 110% refund warranty.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require in fact to request their money and take it!Why Use Teachable And Samcart
Here’s where your checkout kind comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!