Funnels can be made complex … actually complicated, so complex that many people give up prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Who Uses Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Who Uses Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high costs for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Who Uses Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Who Uses Samcart
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or achieve their preferred condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Who Uses Samcart
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But make sure you sign up, since I have huge plans for funnel contractors in the works soon!Who Uses Samcart
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some ideas:
1.Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Who Uses Samcart
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Clients are hesitant. Social proof is the best mental weapon we have to convince people.
There is a lot details out there that it is extremely hard to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Who Uses Samcart
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re almost ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need actually to request for their cash and take it!Who Uses Samcart
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
