Funnels can be made complex … actually complicated, so complex that the majority of people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Who Owns Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right? Who Owns Samcart
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Who Owns Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Who Owns Samcart
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or attain their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Who Owns Samcart
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But make sure you sign up, because I have huge prepare for funnel contractors in the works quickly!Who Owns Samcart
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Who Owns Samcart
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the best psychological weapon we have to encourage individuals.
There is so much info out there that it is incredibly hard to know which to trust.
Social evidence offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Who Owns Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day money back 110% money back assurance.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require actually to request for their cash and take it!Who Owns Samcart
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!