Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? What Types Of Businesses Use Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right? What Types Of Businesses Use Samcart
Well, it certainly caught on because Samcart is able to charge extremely high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.What Types Of Businesses Use Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.What Types Of Businesses Use Samcart
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its ability to remove their discomfort or attain their desired condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.What Types Of Businesses Use Samcart
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you register, due to the fact that I have big plans for funnel contractors in the works quickly!What Types Of Businesses Use Samcart
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.What Types Of Businesses Use Samcart
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the best mental weapon we need to convince people.
There is so much info out there that it is incredibly hard to understand which to trust.
Social proof offers us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.What Types Of Businesses Use Samcart
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re nearly all set to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for warranties:
30+ day cash back 110% cash back assurance.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You need really to request their cash and take it!What Types Of Businesses Use Samcart
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!