Funnels can be made complex … truly complicated, so complex that the majority of people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? What Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right? What Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.What Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.What Samcart
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or achieve their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these actions across multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.What Samcart
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But make certain you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!What Samcart
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.What Samcart
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Consumers are skeptical. Social proof is the very best mental weapon we need to convince people.
There is so much details out there that it is extremely tough to know which to trust.
Social evidence offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.What Samcart
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it means they’re nearly prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need really to ask for their cash and take it!What Samcart
Here’s where your checkout type comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!