Funnels can be complicated … actually complicated, so complicated that many people quit prior to they launch their first real project. What if you could streamline this and put a sales funnel on a single page? What Membership Plugins Work With Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? What Membership Plugins Work With Samcart
Well, it certainly caught on because Samcart is able to charge extremely high prices for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.What Membership Plugins Work With Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.What Membership Plugins Work With Samcart
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across several pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.What Membership Plugins Work With Samcart
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … But make certain you sign up, because I have huge plans for funnel home builders in the works quickly!What Membership Plugins Work With Samcart
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.What Membership Plugins Work With Samcart
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best mental weapon we need to encourage individuals.
There is a lot info out there that it is exceptionally difficult to understand which to trust.
Social evidence offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.What Membership Plugins Work With Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require really to ask for their money and take it!What Membership Plugins Work With Samcart
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!