Funnels can be made complex … really made complex, so complicated that many people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? What Does Samcart Do
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? What Does Samcart Do
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.What Does Samcart Do
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.What Does Samcart Do
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their pain or attain their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across several pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.What Does Samcart Do
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have huge plans for funnel builders in the works soon!What Does Samcart Do
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.What Does Samcart Do
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Consumers are hesitant. Social proof is the best psychological weapon we have to convince individuals.
There is so much information out there that it is incredibly difficult to know which to trust.
Social proof offers us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.What Does Samcart Do
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are several successful formats for service warranties:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You need in fact to request their money and take it!What Does Samcart Do
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!