Funnels can be complicated … really complicated, so complicated that most people quit prior to they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? What Does Current Rank Mean On Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right? What Does Current Rank Mean On Samcart
Well, it certainly caught on since Samcart is able to charge exceptionally high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.What Does Current Rank Mean On Samcart
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.What Does Current Rank Mean On Samcart
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to buy
Many sales funnels extend these actions throughout multiple pages, procedures, emails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.What Does Current Rank Mean On Samcart
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But ensure you register, because I have big plans for funnel builders in the works soon!What Does Current Rank Mean On Samcart
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.What Does Current Rank Mean On Samcart
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond… Customers are skeptical. Social proof is the best psychological weapon we need to persuade individuals.
There is so much info out there that it is exceptionally hard to know which to trust.
Social evidence gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.What Does Current Rank Mean On Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need in fact to ask for their money and take it!What Does Current Rank Mean On Samcart
Here’s where your checkout type is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!