Funnels can be made complex … truly made complex, so complex that many people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Websites Like Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Websites Like Samcart
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.Websites Like Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Websites Like Samcart
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Websites Like Samcart
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … However make sure you sign up, since I have huge plans for funnel contractors in the works soon!Websites Like Samcart
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Websites Like Samcart
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the best mental weapon we need to persuade individuals.
There is so much details out there that it is extremely hard to know which to trust.
Social evidence offers us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Websites Like Samcart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are several successful formats for service warranties:
30+ day money back 110% refund warranty.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You require in fact to ask for their cash and take it!Websites Like Samcart
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing best practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!