Funnels can be made complex … truly complicated, so complex that most people quit prior to they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Vervante Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Vervante Samcart
Well, it absolutely caught on because Samcart has the ability to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Vervante Samcart
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Vervante Samcart
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their pain or accomplish their desired condition
Action: provide the chance to purchase
Many sales funnels extend these actions across multiple pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Vervante Samcart
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each idea below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … However make sure you register, because I have big prepare for funnel home builders in the works quickly!Vervante Samcart
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Vervante Samcart
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond… Clients are skeptical. Social proof is the best mental weapon we need to encourage people.
There is a lot information out there that it is exceptionally challenging to understand which to trust.
Social proof offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Vervante Samcart
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are a number of effective formats for warranties:
30+ day money back 110% money back guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need in fact to request for their money and take it!Vervante Samcart
Here’s where your checkout type comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!