Funnels can be complicated … truly complicated, so complicated that the majority of people quit before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page?Using Google Ads To Sell Online Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Using Google Ads To Sell Online Course
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Using Google Ads To Sell Online Course
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Using Google Ads To Sell Online Course
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to remove their pain or accomplish their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions throughout multiple pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Using Google Ads To Sell Online Course
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make certain you sign up, because I have huge plans for funnel builders in the works quickly!Using Google Ads To Sell Online Course
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Using Google Ads To Sell Online Course
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond… Consumers are doubtful. Social proof is the very best psychological weapon we need to persuade individuals.
There is a lot information out there that it is extremely hard to know which to trust.
Social evidence gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Using Google Ads To Sell Online Course
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You require really to request their money and take it!Using Google Ads To Sell Online Course
Here’s where your checkout type is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!