Funnels can be complicated … actually complicated, so complicated that most people give up before they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Use Samcart To Capture Leads
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right? Use Samcart To Capture Leads
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Use Samcart To Capture Leads
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Use Samcart To Capture Leads
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these steps across multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Use Samcart To Capture Leads
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually expired … However ensure you register, since I have huge plans for funnel builders in the works quickly!Use Samcart To Capture Leads
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Use Samcart To Capture Leads
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social proof is the very best psychological weapon we need to persuade individuals.
There is a lot details out there that it is exceptionally tough to understand which to trust.
Social proof provides us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Use Samcart To Capture Leads
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are several successful formats for warranties:
30+ day money back 110% money back assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You need actually to request their cash and take it!Use Samcart To Capture Leads
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!