Funnels can be complicated … really complicated, so complicated that most people quit prior to they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Use Samcart To Capture Emails
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Use Samcart To Capture Emails
Well, it definitely caught on because Samcart is able to charge very high rates for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Use Samcart To Capture Emails
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Use Samcart To Capture Emails
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or attain their wanted condition
Action: give them the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Use Samcart To Capture Emails
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But ensure you register, since I have big plans for funnel builders in the works quickly!Use Samcart To Capture Emails
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Use Samcart To Capture Emails
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best psychological weapon we have to convince people.
There is so much info out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Use Samcart To Capture Emails
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically ready to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for guarantees:
30+ day refund 110% refund warranty.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need in fact to request for their money and take it!Use Samcart To Capture Emails
Here’s where your checkout kind is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!