Funnels can be made complex … actually made complex, so complex that many people quit prior to they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Tools Similar To Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right? Tools Similar To Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Tools Similar To Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Tools Similar To Samcart
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their pain or attain their preferred condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout several pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Tools Similar To Samcart
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … However ensure you register, since I have huge prepare for funnel contractors in the works quickly!Tools Similar To Samcart
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some suggestions:
1.Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Tools Similar To Samcart
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally difficult to know which to trust.
Social proof offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Tools Similar To Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day refund 110% cash back warranty.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require actually to ask for their cash and take it!Tools Similar To Samcart
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
