Funnels can be made complex … actually complicated, so complicated that most people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Thrivecart Vs Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right? Thrivecart Vs Samcart
Well, it definitely caught on because Samcart has the ability to charge very high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Thrivecart Vs Samcart
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Thrivecart Vs Samcart
A common way to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their pain or attain their preferred condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Thrivecart Vs Samcart
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … However make sure you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!Thrivecart Vs Samcart
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some ideas:
1.Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Thrivecart Vs Samcart
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best psychological weapon we need to encourage people.
There is a lot info out there that it is extremely difficult to understand which to trust.
Social evidence gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Thrivecart Vs Samcart
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% refund assurance.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need really to ask for their cash and take it!Thrivecart Vs Samcart
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
