Funnels can be made complex … actually made complex, so complicated that most people quit before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Thinkific Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Thinkific Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Thinkific Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Thinkific Samcart
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Thinkific Samcart
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make certain you sign up, because I have huge plans for funnel home builders in the works quickly!Thinkific Samcart
This easy (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Thinkific Samcart
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the very best psychological weapon we have to persuade individuals.
There is a lot information out there that it is extremely difficult to understand which to trust.
Social evidence gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Thinkific Samcart
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically ready to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need really to request for their money and take it!Thinkific Samcart
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of present best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!