Funnels can be made complex … truly made complex, so complicated that most people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? The Quick Start Guide Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right? The Quick Start Guide Samcart
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.The Quick Start Guide Samcart
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.The Quick Start Guide Samcart
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or achieve their desired condition
Action: provide the chance to buy
Many sales funnels extend these steps across numerous pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.The Quick Start Guide Samcart
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However ensure you sign up, because I have huge prepare for funnel builders in the works soon!The Quick Start Guide Samcart
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.The Quick Start Guide Samcart
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond… Consumers are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social evidence provides us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.The Quick Start Guide Samcart
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly all set to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need really to request their money and take it!The Quick Start Guide Samcart
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!