Funnels can be made complex … truly made complex, so complex that most people give up before they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? “the 3 Tools Report” Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right? “the 3 Tools Report” Samcart
Well, it definitely caught on since Samcart is able to charge very high prices for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.“the 3 Tools Report” Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.“the 3 Tools Report” Samcart
A common way to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.“the 3 Tools Report” Samcart
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … However ensure you register, because I have big plans for funnel contractors in the works quickly!“the 3 Tools Report” Samcart
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.“the 3 Tools Report” Samcart
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Customers are hesitant. Social proof is the best mental weapon we have to persuade individuals.
There is so much details out there that it is extremely tough to understand which to trust.
Social evidence offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.“the 3 Tools Report” Samcart
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re nearly all set to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for service warranties:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need in fact to request for their money and take it!“the 3 Tools Report” Samcart
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!