Funnels can be complicated … truly made complex, so complicated that most people give up before they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? Test A Samcart Payment Page
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Test A Samcart Payment Page
Well, it definitely caught on due to the fact that Samcart is able to charge very high rates for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Test A Samcart Payment Page
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Test A Samcart Payment Page
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their pain or achieve their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across numerous pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Test A Samcart Payment Page
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But ensure you register, since I have big plans for funnel contractors in the works soon!Test A Samcart Payment Page
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Test A Samcart Payment Page
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the best psychological weapon we have to convince individuals.
There is so much details out there that it is extremely difficult to know which to trust.
Social evidence offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Test A Samcart Payment Page
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% refund assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You need actually to ask for their cash and take it!Test A Samcart Payment Page
Here’s where your checkout form is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!