Funnels can be made complex … actually made complex, so complicated that most people quit prior to they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Teachable Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right? Teachable Samcart
Well, it absolutely caught on since Samcart is able to charge very high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Teachable Samcart
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Teachable Samcart
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their discomfort or achieve their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps throughout several pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Teachable Samcart
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However make certain you sign up, since I have big plans for funnel builders in the works soon!Teachable Samcart
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Teachable Samcart
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond… Clients are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social proof gives us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Teachable Samcart
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day refund 110% cash back warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You need really to request their money and take it!Teachable Samcart
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!