Funnels can be made complex … really made complex, so complicated that most people give up before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Taxjar Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Taxjar Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Taxjar Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Taxjar Samcart
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to eliminate their pain or attain their desired condition
Action: give them the chance to purchase
Most sales funnels extend these steps across multiple pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Taxjar Samcart
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … However make certain you sign up, since I have big prepare for funnel builders in the works quickly!Taxjar Samcart
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Taxjar Samcart
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the very best mental weapon we have to persuade people.
There is so much details out there that it is exceptionally tough to know which to trust.
Social evidence gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Taxjar Samcart
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost prepared to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are several effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You require actually to request their money and take it!Taxjar Samcart
Here’s where your checkout type is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!