Funnels can be complicated … truly made complex, so complicated that the majority of people give up prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Taxes For Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Taxes For Samcart
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.Taxes For Samcart
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Taxes For Samcart
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their pain or accomplish their wanted condition
Action: give them the chance to buy
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Taxes For Samcart
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you register, since I have huge plans for funnel builders in the works soon!Taxes For Samcart
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Taxes For Samcart
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond… Consumers are skeptical. Social proof is the very best mental weapon we have to convince people.
There is so much information out there that it is exceptionally challenging to know which to trust.
Social evidence provides us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Taxes For Samcart
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re practically all set to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need in fact to ask for their cash and take it!Taxes For Samcart
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!