Funnels can be made complex … actually complicated, so complex that the majority of people quit before they release their first real project. What if you could simplify this and put a sales funnel on a single page?Social Selling Online Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Social Selling Online Course
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Social Selling Online Course
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Social Selling Online Course
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or achieve their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout several pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Social Selling Online Course
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … But ensure you register, since I have huge plans for funnel builders in the works quickly!Social Selling Online Course
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Social Selling Online Course
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Clients are hesitant. Social evidence is the best psychological weapon we need to encourage people.
There is a lot details out there that it is incredibly hard to know which to trust.
Social evidence gives us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Social Selling Online Course
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically prepared to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% cash back warranty.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require really to request for their money and take it!Social Selling Online Course
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!