Funnels can be made complex … actually complicated, so complicated that most people give up before they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page?Social Selling For Small Businesses Online Courses
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Social Selling For Small Businesses Online Courses
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Social Selling For Small Businesses Online Courses
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Social Selling For Small Businesses Online Courses
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to eliminate their pain or achieve their desired condition
Action: give them the chance to purchase
Most sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Social Selling For Small Businesses Online Courses
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But make certain you sign up, because I have big prepare for funnel home builders in the works quickly!Social Selling For Small Businesses Online Courses
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Social Selling For Small Businesses Online Courses
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond… Customers are doubtful. Social proof is the best psychological weapon we need to convince people.
There is a lot details out there that it is exceptionally hard to understand which to trust.
Social proof provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Social Selling For Small Businesses Online Courses
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re practically all set to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are a number of effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You need actually to request for their money and take it!Social Selling For Small Businesses Online Courses
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!