Funnels can be complicated … actually complicated, so complex that many people quit before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Site:www.jameswedmore.com Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right? Site:www.jameswedmore.com Samcart
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Site:www.jameswedmore.com Samcart
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Site:www.jameswedmore.com Samcart
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their pain or accomplish their wanted condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Site:www.jameswedmore.com Samcart
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … However ensure you register, since I have big prepare for funnel home builders in the works quickly!Site:www.jameswedmore.com Samcart
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Site:www.jameswedmore.com Samcart
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best mental weapon we need to persuade people.
There is a lot details out there that it is incredibly difficult to understand which to trust.
Social evidence offers us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Site:www.jameswedmore.com Samcart
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need really to request their cash and take it!Site:www.jameswedmore.com Samcart
Here’s where your checkout type comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!