Funnels can be complicated … truly made complex, so complex that most people quit prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Sim Card Europe
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Sim Card Europe
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Sim Card Europe
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Sim Card Europe
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or attain their preferred condition
Action: give them the opportunity to buy
Most sales funnels extend these actions throughout several pages, processes, emails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Sim Card Europe
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … However make certain you sign up, since I have big plans for funnel contractors in the works quickly!Sim Card Europe
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Sim Card Europe
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the very best mental weapon we need to persuade people.
There is so much info out there that it is incredibly challenging to know which to trust.
Social evidence provides us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Sim Card Europe
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You require really to request for their cash and take it!Sim Card Europe
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!