Funnels can be made complex … actually made complex, so complicated that the majority of people quit before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Like Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Shopping Cart Like Samcart
Well, it absolutely caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Shopping Cart Like Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Shopping Cart Like Samcart
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to buy
The majority of sales funnels extend these actions across several pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Shopping Cart Like Samcart
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But make sure you register, because I have huge plans for funnel builders in the works soon!Shopping Cart Like Samcart
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some ideas:
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Shopping Cart Like Samcart
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are skeptical. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot details out there that it is extremely hard to know which to trust.
Social proof provides us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Shopping Cart Like Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need really to ask for their money and take it!Shopping Cart Like Samcart
Here’s where your checkout form comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
