Funnels can be complicated … actually made complex, so complicated that most people quit before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Shopify Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right? Shopify Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high rates for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Shopify Samcart
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Shopify Samcart
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or accomplish their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Shopify Samcart
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But ensure you register, because I have huge plans for funnel builders in the works quickly!Shopify Samcart
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Shopify Samcart
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond… Customers are hesitant. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social proof gives us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.Shopify Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You require in fact to request for their cash and take it!Shopify Samcart
Here’s where your checkout kind is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!