Funnels can be complicated … actually complicated, so complex that the majority of people give up before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Shopify Payments Vs Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right? Shopify Payments Vs Samcart
Well, it absolutely caught on because Samcart is able to charge extremely high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Shopify Payments Vs Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Shopify Payments Vs Samcart
A common way to do this is what’s called the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or achieve their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across several pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Shopify Payments Vs Samcart
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has ended … But make certain you sign up, since I have huge plans for funnel contractors in the works soon!Shopify Payments Vs Samcart
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Shopify Payments Vs Samcart
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the best psychological weapon we have to persuade people.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social evidence gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Shopify Payments Vs Samcart
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re practically ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require in fact to request their money and take it!Shopify Payments Vs Samcart
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!