Funnels can be made complex … truly made complex, so complicated that many people give up prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Shopify And Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right? Shopify And Samcart
Well, it absolutely caught on because Samcart has the ability to charge very high costs for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Shopify And Samcart
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Shopify And Samcart
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or accomplish their wanted condition
Action: give them the chance to purchase
A lot of sales funnels extend these actions across numerous pages, processes, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Shopify And Samcart
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … However make certain you register, due to the fact that I have huge prepare for funnel home builders in the works soon!Shopify And Samcart
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some pointers:
1.Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Shopify And Samcart
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social evidence gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Shopify And Samcart
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You require in fact to request their money and take it!Shopify And Samcart
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
