Funnels can be made complex … actually complicated, so complicated that many people quit before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Share My Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Share My Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Share My Samcart
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Share My Samcart
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their discomfort or attain their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, procedures, emails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Share My Samcart
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make certain you register, since I have big prepare for funnel contractors in the works soon!Share My Samcart
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Share My Samcart
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much info out there that it is incredibly challenging to know which to trust.
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Share My Samcart
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have revealed that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% money back warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You require really to request for their money and take it!Share My Samcart
Here’s where your checkout type comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!