Funnels can be complicated … actually made complex, so complicated that many people give up prior to they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page?Selling Skills Online Course
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right? Selling Skills Online Course
Well, it absolutely caught on because Samcart is able to charge extremely high prices for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Selling Skills Online Course
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Selling Skills Online Course
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Selling Skills Online Course
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But make sure you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!Selling Skills Online Course
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Selling Skills Online Course
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond… Consumers are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is a lot details out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Selling Skills Online Course
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so important.
You need actually to ask for their cash and take it!Selling Skills Online Course
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!