Funnels can be complicated … really complicated, so complicated that the majority of people give up prior to they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page?Selling Online Courses Irs Classify
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Selling Online Courses Irs Classify
Well, it certainly caught on because Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Selling Online Courses Irs Classify
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Selling Online Courses Irs Classify
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their pain or achieve their desired condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Selling Online Courses Irs Classify
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But make certain you sign up, since I have big prepare for funnel home builders in the works quickly!Selling Online Courses Irs Classify
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Selling Online Courses Irs Classify
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is a lot details out there that it is exceptionally tough to know which to trust.
Social proof offers us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Selling Online Courses Irs Classify
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re almost ready to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You require really to ask for their cash and take it!Selling Online Courses Irs Classify
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!