Funnels can be complicated … really made complex, so complicated that the majority of people quit prior to they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page?Selling Online Courses In Buford Georgia
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Selling Online Courses In Buford Georgia
Well, it absolutely caught on since Samcart has the ability to charge extremely high prices for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Selling Online Courses In Buford Georgia
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Selling Online Courses In Buford Georgia
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or attain their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Selling Online Courses In Buford Georgia
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have big prepare for funnel home builders in the works quickly!Selling Online Courses In Buford Georgia
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Selling Online Courses In Buford Georgia
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the very best psychological weapon we need to persuade individuals.
There is a lot information out there that it is incredibly difficult to understand which to trust.
Social proof gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Selling Online Courses In Buford Georgia
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re practically ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day money back 110% money back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require actually to ask for their cash and take it!Selling Online Courses In Buford Georgia
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!