Funnels can be complicated … actually complicated, so complex that many people quit prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page?Selling Courses Online Royalties
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right? Selling Courses Online Royalties
Well, it certainly caught on because Samcart is able to charge very high rates for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Selling Courses Online Royalties
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Selling Courses Online Royalties
A common method to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or attain their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps throughout numerous pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Selling Courses Online Royalties
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However make sure you register, because I have big prepare for funnel home builders in the works soon!Selling Courses Online Royalties
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Selling Courses Online Royalties
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is exceptionally tough to understand which to trust.
Social proof offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Selling Courses Online Royalties
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You need actually to request their cash and take it!Selling Courses Online Royalties
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!