Funnels can be complicated … actually complicated, so complicated that many people quit before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page?Selling An Online History Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Selling An Online History Course
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Selling An Online History Course
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Selling An Online History Course
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or achieve their desired condition
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout several pages, procedures, emails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Selling An Online History Course
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make sure you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!Selling An Online History Course
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Selling An Online History Course
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Customers are doubtful. Social proof is the best mental weapon we have to convince individuals.
There is so much info out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.Selling An Online History Course
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically all set to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for guarantees:
30+ day money back 110% money back assurance.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need in fact to ask for their money and take it!Selling An Online History Course
Here’s where your checkout form can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!