Funnels can be made complex … truly complicated, so complex that the majority of people give up before they release their first real campaign. What if you could streamline this and put a sales funnel on a single page?Sell Real Estate Investment Courses Online
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Sell Real Estate Investment Courses Online
Well, it certainly caught on because Samcart is able to charge exceptionally high prices for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Sell Real Estate Investment Courses Online
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Sell Real Estate Investment Courses Online
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or achieve their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these steps across several pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Sell Real Estate Investment Courses Online
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each concept listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … However make certain you sign up, since I have big plans for funnel contractors in the works soon!Sell Real Estate Investment Courses Online
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Sell Real Estate Investment Courses Online
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond… Customers are skeptical. Social proof is the best mental weapon we need to convince people.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social evidence offers us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Sell Real Estate Investment Courses Online
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% money back warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to ask for their cash and take it!Sell Real Estate Investment Courses Online
Here’s where your checkout kind can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!