Funnels can be made complex … actually complicated, so complex that the majority of people quit before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page?Sell Other People’s Online Courses
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right? Sell Other People’s Online Courses
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Sell Other People’s Online Courses
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Sell Other People’s Online Courses
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout several pages, processes, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Sell Other People’s Online Courses
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you sign up, since I have huge prepare for funnel builders in the works soon!Sell Other People’s Online Courses
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Sell Other People’s Online Courses
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond… Clients are skeptical. Social proof is the best mental weapon we have to convince people.
There is so much information out there that it is extremely challenging to understand which to trust.
Social evidence offers us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Sell Other People’s Online Courses
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for warranties:
30+ day money back 110% money back assurance.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require really to ask for their money and take it!Sell Other People’s Online Courses
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of current finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!