Funnels can be made complex … actually complicated, so complex that many people quit prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page?Sell Online Courses Using Wp Woocommerce
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right? Sell Online Courses Using Wp Woocommerce
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Sell Online Courses Using Wp Woocommerce
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Sell Online Courses Using Wp Woocommerce
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or attain their preferred condition
Action: provide the chance to buy
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Sell Online Courses Using Wp Woocommerce
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, because I have huge plans for funnel builders in the works quickly!Sell Online Courses Using Wp Woocommerce
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Sell Online Courses Using Wp Woocommerce
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond… Consumers are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot information out there that it is extremely challenging to understand which to trust.
Social proof gives us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Sell Online Courses Using Wp Woocommerce
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request their money and take it!Sell Online Courses Using Wp Woocommerce
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!