Funnels can be complicated … really made complex, so complex that many people give up before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page?Sell Online Courses Using Plugins For Woocommerce
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? Sell Online Courses Using Plugins For Woocommerce
Well, it certainly caught on because Samcart is able to charge extremely high prices for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Sell Online Courses Using Plugins For Woocommerce
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Sell Online Courses Using Plugins For Woocommerce
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or achieve their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions across several pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Sell Online Courses Using Plugins For Woocommerce
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you register, since I have huge prepare for funnel home builders in the works soon!Sell Online Courses Using Plugins For Woocommerce
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Sell Online Courses Using Plugins For Woocommerce
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Customers are skeptical. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely tough to know which to trust.
Social proof provides us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Sell Online Courses Using Plugins For Woocommerce
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day refund 110% refund warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require in fact to request their money and take it!Sell Online Courses Using Plugins For Woocommerce
Here’s where your checkout form is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!