Funnels can be made complex … truly complicated, so complex that the majority of people give up prior to they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page?Sell Online Courses Plugin For Woocommerce
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Sell Online Courses Plugin For Woocommerce
Well, it definitely caught on since Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Sell Online Courses Plugin For Woocommerce
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Sell Online Courses Plugin For Woocommerce
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their pain or achieve their wanted condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Sell Online Courses Plugin For Woocommerce
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However ensure you sign up, because I have big prepare for funnel contractors in the works soon!Sell Online Courses Plugin For Woocommerce
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Sell Online Courses Plugin For Woocommerce
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond… Clients are skeptical. Social proof is the best mental weapon we have to encourage people.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social evidence gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Sell Online Courses Plugin For Woocommerce
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for guarantees:
30+ day money back 110% money back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require in fact to request for their cash and take it!Sell Online Courses Plugin For Woocommerce
Here’s where your checkout form is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!