Funnels can be made complex … truly complicated, so complex that most people give up before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page?Sell Online Courses Free
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Sell Online Courses Free
Well, it definitely caught on because Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Sell Online Courses Free
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Sell Online Courses Free
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or achieve their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Sell Online Courses Free
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make sure you sign up, because I have big prepare for funnel home builders in the works quickly!Sell Online Courses Free
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Sell Online Courses Free
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best psychological weapon we need to convince people.
There is so much details out there that it is exceptionally tough to understand which to trust.
Social evidence offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.Sell Online Courses Free
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically all set to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are several successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require in fact to ask for their money and take it!Sell Online Courses Free
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!