Funnels can be made complex … truly complicated, so complicated that many people quit before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page?Sell Online Courses For Free
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Sell Online Courses For Free
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high prices for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Sell Online Courses For Free
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Sell Online Courses For Free
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Sell Online Courses For Free
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has expired … However make sure you sign up, since I have big prepare for funnel home builders in the works quickly!Sell Online Courses For Free
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Sell Online Courses For Free
A solid starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much details out there that it is incredibly difficult to understand which to trust.
Social evidence offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Sell Online Courses For Free
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You need actually to request their cash and take it!Sell Online Courses For Free
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!