Funnels can be complicated … truly made complex, so complex that the majority of people give up before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page?Sell Online Course Platforms Ability To Individualize
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right? Sell Online Course Platforms Ability To Individualize
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Sell Online Course Platforms Ability To Individualize
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Sell Online Course Platforms Ability To Individualize
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to remove their pain or accomplish their preferred condition
Action: provide the opportunity to buy
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Sell Online Course Platforms Ability To Individualize
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make sure you register, because I have huge plans for funnel builders in the works soon!Sell Online Course Platforms Ability To Individualize
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Sell Online Course Platforms Ability To Individualize
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the best mental weapon we need to convince individuals.
There is a lot details out there that it is extremely tough to know which to trust.
Social evidence offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Sell Online Course Platforms Ability To Individualize
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need in fact to ask for their money and take it!Sell Online Course Platforms Ability To Individualize
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!